Covid-19 + appalunited

The COVID-19 pandemic has changed the world drastically, affecting nearly every aspect of our lives. During this trying time, organizations need help navigating this new digital landscape, balancing human sensitivity with an ever-changing set of guardrails to conduct profitable business.

​

appalunited continues to follow directions from the authorities on best practices, protocols and procedures when counseling our clients.

​

Read our Post-Covid Action Plan here.

​

Please use the free resources below to guide your marketing efforts in the face of COVID-19. This information will continue to be updated, so be sure to check back frequently.

Borrell: The Perfect Marketing Storm of 2020 (Video)

Marketing Drive: Coronavirus Reshapes Consumer Habits, Creating 4 New Segments

Modern Restaurant Management: Restaurant Marketing in the Coronavirus Era

Forbes: When A Recession Comes, Don't Stop Advertising

The Kansas City Star: Op-Ed by McClatchy President and CEO, Craig Forman

MediaPost: Media Channels That Will Grow During the COVID-19 Outbreak

eMarketer: How the TV Industry May Be Affected by the Coronavirus Outbreak

Google My Business: Guidance on Updating Info and Temporary Closures

Think With Google: 3 Ways Retailers Can Help Shoppers During the Coronavirus Outbreak