Digital Marketing Pricing & Packages FAQ


How Much Should a Business Spend on Digital Marketing?


This question doesn’t have a concrete answer as there are many parameters attached to it. This includes:

  • The marketing strategy of the business

  • The vision of the business 

  • Revenues 

  • Capital

  • Total budget 

Despite these parameters, a shift of about 35% has been seen in businesses who prefer to use online marketing compared to traditional methods, meaning - more assets, time, and money are being utilized with digital marketing.

Especially for the B2C (business to customers) type of business, online and social media marketing play a huge role in hosting sales, traffic and generating revenue. Statistics have shown that 80% of businesses spend $50,000 a year on digital marketing with others reaching costs of $500,000 or more.

How Much Do Digital Marketing Consultants Charge?

Consulting agencies can charge hourly rates at an average of $100 to even $400/hour, and if you are consulting for a full day, it can be as high as $3500. One factor to note is that this price can be for a localized consulting agency. A bigger, more established firm can charge even triple that price. This is because they work on a value basis, what you pay for is what you will get.

The results of a study done to determine the rates of consultation show:

  • The average hourly rate for digital marketing consultants worldwide is $140.29 per hour.

  • The average hourly rate for US-only digital marketing consultants is $161.57.

  • 41.25% of worldwide consultants charge less than $100 per hour.

  • 27.28% of US consultants charge less than $100 per hour.

  • 54.54% of US consultants charge between $101-$200 per hour.

  • 18.18% of US consultants in our dataset charge over $200 per hour and 2.88% charge more than $500 per hour.

All this data can be seen here.

A dedicated digital marketing consultant can charge you hourly at rates between $100 to $400, plus additional compensations like office space, lunch hours, time off, benefits and equipment to use. Some freelance consultants can charge you a fraction of the price, but there is risk involved working with a freelance digital marketer as they may not be certified nor proven, and bring no results to the table; which would be a waste of time and resources.

In conclusion, the rates may vary hourly, or even according to the value attached. For example, if you employed a consultant on an hourly basis at $150 per hour and they work just 6 hours a day earning $900 but in turn, there is the possibility of a major return on your investment. Digital marketing consulting can be a viable option regardless of the cost. 

How Much Does it Cost to Hire a Digital Marketing Agency?

Taking a step to hire a digital marketing agency can take a dip out of your budget, but there are several factors that determine the most you will pay for services. One factor that highly determines the cost is experience level. The longer the agency has been in operation the more they dominate the industry and the more they are recognized. Other factors include the size of the business, the package you are looking for and others. 

On a general scope, digital marketing cost to hire can range from as low as $5,000 a month to $20,000 a month depending on the pricing package and model.


That’s why appalunited focuses on bringing affordable options to our industry. We have modeled our business to ensure we can keep prices low and quality high. We think every business, no matter how big or small, for profit or nonprofit, deserves quality marketing at a price that won't break their budget. Book a Free Consultation and Proposal today!